Why is financial therapy important?

Money affects our lives in so many ways, and for most of us, it’s not just about the numbers. Take having children, for example. I always knew they would be expensive, but experiencing the costs firsthand—childcare, medical expenses, food, activities—can be overwhelming. It all adds up, and it’s easy to feel anxious about the financial strain.

When you only look at the numbers on a spreadsheet, it’s easy to disconnect from the emotions tied to those expenses. But when we dig deeper—why did I choose the diapers I did, or the daycare and activities for my children?—it becomes clear: these choices aren’t just about the bottom line. As parents, we want what’s best for our kids. How we make decisions often reflects the values we hold, many of which are shaped by the families and experiences we grew up with.

This connection between money and emotions is why financial therapy is so important. Our thoughts and feelings about money influence the choices we make. Why do some people set aside three months of living expenses, while others aim for six? Why are some people hesitant to invest? Why do individuals who seem to have a decent income still find themselves living paycheck to paycheck? These behaviors are often rooted in deeper emotions and personal experiences.

Financial therapy helps us understand the “why” behind our financial decisions. I believe that no decision is inherently “good” or “bad”—every choice serves a purpose. While some financial behaviors might be unhealthy or destructive, recognizing the purpose behind them is crucial. Financial therapy enables us to explore these patterns, understand the emotions and beliefs that drive them, and ultimately develop healthier ways to manage our financial lives.